Posted 5/8/2012 - 10:28:25 AM
DUBAI, UAE and MCLEAN, VA—Eforea: Spa at Hilton, launched in October 2010, continues its rapid global expansion with the opening of its first location in the Middle East. Located at Hilton Doha in Qatar, the 600-sq.-m. spa offers an exclusive treatment menu, innovative design features and carefully selected product partners that appeal to today's savvy global travelers, according to the company.
"This is a key milestone because it marks the arrival of both our first Eforea: Spa at Hilton in the region and our first hotel in Qatar," Dave Horton, global head, Hilton Hotels & Resorts, said in a statement. "Our Eforea concept has been well-received by our guests and local spa-goers around the world. With more than 90 spas in development, [the concept] is proving to be a strong solution for our owners and a great addition to the guest experience."
The new 309-room Hilton Doha, the first hotel in Qatar for Hilton Hotels & Resorts and Hilton Worldwide, is located on the headland of the capital city's Corniche. The hotel features: a 750-seat capacity ballroom, a dedicated conference wing, views of the Arabian Gulf from every bedroom and six restaurants and bars, including the country's first Trader Vic's bar and restaurant.
At the core of the Eforea concept are three signature spa journeys that pair a therapeutic approach with transformative journeys of the senses. The Essentials Journey is composed of powerful, technologically advanced treatments. The Escape Journey is a set of holistic experiences that integrate nourishing organic plant ingredients and traditional healing practices. The Men's Journey is a collection of problem-solving, re-energizing experiences designed specifically for men.