Posted 5/8/2012 - 10:00:21 AM
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PARIS—Starwood Hotels & Resorts Worldwide, Inc. has launched W Hotels Worldwide in France with the opening of W Paris – Opéra. Owned by Barcelona-based Meridia Capital, the hotel is set inside a historic 1870s Haussman-era heritage building near Opéra Garnier, Galeries Lafayette and Place Vendome in the eclectic, historic 9th Arrondissement in Paris. Through W Hotels’ distinctive programming, is inspired by the brand’s roots in New York where it was founded in 1998, W Paris - Opéra marks a significant milestone in the W brand’s global expansion as it gears to enter Singapore, Thailand and China later this year.
“Taking the W brand into Paris, a global fashion capital, marks a true milestone in W’s global expansion into the world’s most exciting and vibrant destinations,” Eva Ziegler, global brand leader, W Hotels Worldwide and Le Méridien, said in a statement.
W Paris - Opéra will provide a cutting-edge lifestyle experience, featuring 91 guestrooms, including 20 suites and two Extreme WOW Suites (W’s interpretation of the Presidential Suite). The hotel’s signature restaurant, Arola, marks the debut of Michelin-starred chef, Sergi Arola in France. The hotel offers views of the Opéra Garnier from its ground-level and mezzanine floors, including W Lounge, W’s take on the traditional lobby. W Paris - Opéra features a SWEAT fitness centre, as well as meeting and event spaces. Guests can expect the brand’s signature Whatever/Whenever service philosophy, providing guests whatever they want—from the latest in fashion, design and music in Paris, to the city’s most exclusive events and nightspots.
Designed jointly by W Global Brand Design and the award-winning Rockwell Group Europe, W Paris - Opéra was conceptualized to create a dynamic dialog between the building’s historic facade, Paris as the “City of Light” and W Hotels’ DNA by infusing New York’s energy into the sophisticated Parisian neighborhood. GCA Architects, a renowned architecture and interior design firm, also advised Meridia Capital on this project.
