Posted 4/30/2012 - 10:01:45 AM
The Mövenpick Shanghai is one of three hotels under development by the company in China.
ZURICH, SWITZERLAND—Mövenpick Hotels & Resorts is targeting China with a Chinese name and logo, a new Shanghai executive team, a website in Mandarin and three hotels under development.
In China Mövenpick will be known as Rui Xiang, which means “brings you enjoyment and luck with Swiss quality”. This name and logo were created in collaboration with brand specialists Interbrand and developed following extensive customer research in Hong Kong, Shanghai, Beijing and Guangzhou.
A Mandarin website was launched to enable access to Mövenpick Hotels & Resorts for Chinese-speaking guests and a VP/development, Sunny Li, was appointed to steer expansion in China. The new Shanghai office for Mövenpick Hotels & Resorts also appointed a director of global sales and a director of technical systems services.
Mövenpick has three projects under development in China: the 300-room Mövenpick Hotel Jiading, Shanghai, the 380-room Mövenpick Resort & Spa, Phoenix Island, Sanya, both opening next year, and the Mövenpick Hotel & State Guest House Chifeng, Inner Mongolia, opening in 2015.